The foundation of being a good putter is confidence. Every time you step over that critical putt, you want to trust that your putter and stroke will perform under pressure. To develop that confidence, you need a premier putter that will work with you, but you don’t need a premium price tag. That’s why we developed the new Huntington Beach SOFT Premier. These putters deliver a sleek design and score dropping technologies in a finely crafted package to help bring out that confidence on the greens and help you sink more putts. Huntington Beach SOFT Premier delivers a premium finish and score-dropping technologies in a finely crafted package. Featuring Speed Optimized Face Technology for better distance control and tour-proven shapes for ultimate confidence, get a softer feel and a better putting performance with Huntington Beach SOFT Premier. GREY SATIN FINISH Sleek, Grey Satin PVD finish delivers a premium appearance and instills a sense of confidence. SPEED OPTIMIZED FACE TECHNOLOGY Ensuring consistent speed control and distance performance, Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the entire face of the putter, even on off-centre putts. PUTTING FIT SYSTEM With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit depending on your stroke type and model preference. PRECISION MILLED FACE A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.